Sr. Director, Digital Strategy & Experience
United StatesFull-TimeDirector
Salary128000 - 164000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- SEO
Requirements
- 10+ years of experience in digital strategy, UX/UI, information architecture, or related fields
- Bachelor’s degree in marketing, communications, business, or a related discipline
- Proven experience modernizing large-scale digital platforms and improving end-to-end user journeys
- Strong expertise in UX best practices, mobile-first design, accessibility (WCAG), and content architecture
- Solid understanding of SEO, digital analytics, and performance optimization techniques
- Experience collaborating with technical teams and managing multi-stakeholder digital initiatives
- Familiarity with emerging trends such as AI-driven search, personalization, and semantic content strategies
- Strong leadership, communication, and stakeholder management skills
Responsibilities
- Lead the development and execution of a long-term digital strategy, defining a modern roadmap that enhances user experience, platform integration, and digital engagement across organizational properties
- Own and evolve the enterprise digital experience strategy, ensuring alignment with mission priorities and audience needs
- Lead UX, UI, and information architecture improvements across websites and digital platforms
- Drive website modernization initiatives, improving navigation, usability, responsiveness, and content structure
- Establish and enforce consistent UX standards, design systems, and governance across digital channels
- Oversee SEO, discoverability, and content optimization strategies, including emerging AI-driven search behaviors
- Champion accessibility, privacy, and compliance standards in partnership with legal and IT stakeholders
- Leverage analytics, A/B testing, and user behavior insights to continuously improve digital performance and engagement
- Lead and mentor internal teams and external partners supporting digital experience delivery
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