Sr. Digital Strategy Expert

New
United StatesFull-TimeSenior
Salary not disclosed
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Job Details

Experience
5-7+ years
Required Skills
Google AnalyticsSEO

Requirements

  • 5-7+ years of experience in digital strategy or web product management
  • Strong understanding of website optimization and UX/UI best practices
  • Experience working with CMS platforms like Sitefinity or Sitecore
  • Familiarity with SEO principles and site auditing tools
  • Experience with analytics and user behavior tools like Google Analytics
  • Working knowledge of Core Web Vitals and site performance optimization
  • Ability to translate business goals into user-focused solutions
  • Experience collaborating across IT, marketing, and content teams
  • Strong organizational skills and ability to manage multiple priorities
  • Excellent written and verbal communication skills

Responsibilities

  • Partner with Director of Web Strategy to define, scope, prioritize, and deliver website enhancements
  • Act as day-to-day product management liaison between IT and marketing
  • Manage and monitor the intake process for content and feature requests
  • Maintain documentation for internal best practices and web metrics
  • Support requests for site audits and oversee content inventory projects
  • Contribute to SEO, CRO, accessibility, and personalization initiatives
  • Analyze user behavior data to recommend optimizations for UX and conversion performance
  • Collaborate with cross-functional stakeholders to define requirements for web initiatives
  • Support cross-team training on web strategy-related tools and processes
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