Senior Media Buyer (Meta)

OceansDTC consumer brand

Sri Lanka, some overlap with our client’s time zoneFull-TimeSenior

Salary not disclosed

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Job Details

Deep, hands-on experience with Meta Ads Manager across Facebook and Instagram
Proven success scaling DTC consumer brands on Meta Ads
Strong command of campaign structure, ad set architecture, and creative testing frameworks
Experience managing and scaling ad spend efficiently
Solid understanding of Meta Pixel and conversion event setup
High proficiency in Excel and/or Google Sheets for performance analysis
Comfort operating independently with full accountability for results
Detail-oriented, fast-moving, and thrives in accountability-heavy environments

Fully own the Meta Ads backend across Facebook and Instagram
Build, maintain, and iterate campaign, ad set, and ad architecture
Execute daily creative uploads, swaps, and testing across multiple formats
Ensure cleanliness, consistency, and reliability within Ads Manager
Actively manage budgets, scaling spend and reallocating based on performance signals
Optimize across the full funnel within Meta, including prospecting, retargeting and retention
Drive performance against core KPIs, including CPA, ROAS, CPM, CTR and CPC
Make rapid, data-driven optimizations directly inside Meta Ads Manager
Maintain accuracy and execution discipline in a high-volume environment
Respond quickly to performance shifts, creative fatigue, and pacing needs
Ensure changes are implemented within hours - not days
Collaborate closely with creative and growth teams to support channel objectives
Provide clear, actionable feedback on creative performance and testing outcomes
Support execution requests with same-day turnaround when required
Translate performance insights into execution-ready updates for stakeholders

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