Marketing Analytics Manager
S
SolaceHealthcare
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- PythonSQLR
Requirements
- 6+ years of experience in marketing analytics, growth analytics, or a related quantitative field
- Strong working knowledge of incrementality testing, causal inference, and holdout methodology
- Proficiency in data interpretation, reporting, and optimization recommendations
- Ability to translate complex analytical outputs into clear business recommendations
- Hands-on experience building or maintaining attribution models (multi-touch preferred)
- Familiarity with MMM concepts and experience working toward or within an MMM environment
- Proficiency in SQL
- Experience project managing analytics requests across data and marketing teams
- Exceptional organization and attention to detail
- Ability to manage multiple priorities simultaneously
- A bias for action
Responsibilities
- Serve as the primary translator between performance marketing and the data team
- Scope requests, write clear briefs, manage timelines, and QA outputs
- Prioritize the analytics backlog in partnership with the VP of Marketing and Director of Performance
- Communicate findings, needs, and AI's clearly to both technical and non-technical stakeholders
- Maintain and continuously improve Solace's internal attribution model
- Audit data inputs, identify gaps, and work with the data team to ensure model integrity
- Translate attribution outputs into actionable channel-level insights
- Design and own Solace's incrementality measurement framework
- Partner with channel owners to run ongoing lift tests that validate true channel contribution
- Develop standards and documentation for repeatable holdout testing
- Build toward a Marketing Mix Model (MMM) for budget allocation visibility
- Partner with the data team on data pipeline requirements, model architecture, and validation approaches
- Help define the analytical roadmap for marketing measurement as Solace scales
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