Digital Media Planner - Strategist (CST)
C
Channel FactoryMarketing Technology
United States. Chicago, Illinois, United States. Texas, United StatesFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 2-3 years of experience; 1+ years of hands-on planning or campaign implementation
- Required Skills
- SalesforceMicrosoft ExcelPowerPoint
Requirements
- 2-3 years of experience at a digital media agency or ad tech publisher/advertising sales organization in an assistant digital media planner, digital media planner, or assistant Strategist / Sales Planner role
- Strong understanding of media math and terminology
- 1+ years of hands-on planning or campaign implementation associated with digital video advertising in an auction marketplace such as YouTube via Google Ads, Facebook/Instagram, PMD, Programmatic, and/or DV360
- Bachelor’s Degree
- Self-starter
- Operates with a sense of urgency and discipline across various time zones
- Highly organized; curious about proactively finding solutions to problems
- Collaborative - can work within a team and independently and manage up, down, and across departments
- Knowledge of Excel calculations, pivot tables, and graphs
- Driven and determined to learn and adapt to a fast-paced digital world
- Strong verbal and written storytelling and presentation skills including PowerPoint, status calls, and emails
Responsibilities
- Act as the project manager of the RFP process, communicating with key stakeholders on deliverables and deadlines and accurately filling out and maintaining SalesForce
- Develop tactical digital media plans that align with the most suitable Channel Factory products to successfully achieve client KPIs
- Curating sample targeting lists that align with brand’s intended audience
- Communicate, advise, and field questions from client and Sales regarding product (digital media specs, 3rd party vendor tags, research studies, etc.)
- Partner with Account Management to seamlessly transition campaign from pre- to post-sales
- Review product and market research and historical campaign data for assigned accounts, and integrate research into RFP responses
- Collaborate with Sales to proactively pitch opportunities to non-active clients and encourage new campaigns
- Aid in building sales materials that include but are not limited to case studies, RFIs, client spec sheets, category best practices, market trends, and product updates for clients
View Full Description & ApplyYou'll be redirected to the employer's site
