Search Engine Optimization (SEO) Specialist

Manila, Philippines. Vietnam. bogota, Colombia. bueno aires, Argentina. ChileFull-TimeMiddle

Salary not disclosed

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Job Details

Bachelor’s degree in Marketing, Communications, or a related field
Proven experience as an SEO Specialist or similar role, preferably in a marketing agency
Strong understanding of search engine algorithms, ranking factors, and SEO best practices
Proficiency in SEO tools such as Google Analytics, Google Search Console, and other SEO software
Excellent analytical, problem-solving, and communication skills
Ability to work independently and manage multiple projects simultaneously
Knowledge of HTML, CSS, and web development practices is a plus
Experience with local SEO and e-commerce SEO strategies
Understanding of content marketing and its relationship to SEO
Familiarity with PPC advertising and how it complements organic search efforts

Analyze websites for SEO performance and identify optimization opportunities
Conduct keyword research to inform content strategy and improve search visibility
Optimize website structure, meta tags, content, and internal linking for search engines
Stay up-to-date with SEO trends, algorithm changes, and best practices
Monitor and report on search performance metrics using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs
Collaborate with content creators and web developers to implement on-page and off-page SEO strategies
Conduct competitor analysis and track industry benchmarks
Develop and execute strategies for link-building and outreach campaigns

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