Paid Media & GTM Automation Manager
R
RELEX SolutionsB2B SaaS
Portugal, UK, FinlandFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5–7 years
- Required Skills
- Artificial IntelligenceSalesforceHubSpotData analytics
Requirements
- 5–7 years in B2B SaaS digital marketing, demand generation, paid media, performance or growth marketing roles
- Hands-on experience running paid search and paid social campaigns
- LinkedIn campaign experience is essential
- Exposure to GTM automation tooling e.g., Clay, HeyReach, n8n, or comparable platforms
- Comfortable working with intent data providers (6sense, Bombora, Vector, or similar)
- Genuine interest in data and analytics, with the ability to interpret performance signals
- Ability to turn performance signals into meaningful insights
- Experience working closely with SDR/BDR functions (strong plus point)
- CRM & MAP fluency (Salesforce or HubSpot) (strong plus point)
- Exposure to AI-assisted personalisation at scale (strong plus point)
Responsibilities
- Develop, run and optimise paid search and paid social campaigns
- Embed GTM engineering principles and AI tooling to identify, engage and convert key contacts
- Build a GTM intelligence layer that drives greater precision across mid- and bottom-of-funnel conversion
- Plan, execute, and optimise paid media programs and campaigns across LinkedIn, Google and programmatic channels
- Build campaigns that trigger engagement across our target account list, generating behavioral signals
- Own the full campaign lifecycle: audience strategy, creative briefing, bid management, budget pacing, and performance reporting
- Implement AI-driven orchestration and optimisation workflows to automate bidding, budget allocation, testing and performance improvements
- Build and maintain a dynamic scoring model that synthesises inputs from various data sources
- Continuously refine ICP definitions, validating assumptions and identifying micro-ICPs
- Use Clay, or similar tools, to build and enrich contact-level lists for accounts showing mid-to-low funnel intent
- Orchestrate scalable, personalised outreach sequences as an automated extension of the BDR team
- Stitch tools and workflows together using tools like n8n to ensure seamless data flow across the GTM stack
- Push high-intent contact and account lists into paid channels to run precision advertising
- Manage the handoff logic between broad top-of-funnel media and targeted ABM programmes
- Define and track the metrics that matter, such as account progression, pipeline influence, sequence conversion rates, cost-per-opportunity
- Bring a test-and-learn mindset to scoring models, messaging, and channel mix
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