Local Marketing Manager
L
Location3 MediaDigital Marketing Agency
U.S. onlyFull-TimeManager
Salary65000 - 75000 USD per year
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Job Details
- Experience
- 3-5 years
- Required Skills
- SEOZendesk
Requirements
- 3-5 years of experience in client success, franchise marketing, business consulting, or multi-location marketing
- Strong analytical skills with the ability to interpret paid and organic performance metrics and translate them into business-focused recommendations
- Experience coaching franchisees or small business owners through performance improvement and change
- Strong working knowledge of local paid media and organic marketing performance
- Ability to influence without authority and guide franchise owners toward best practices
- Confidence leading frequent performance and coaching conversations with professionalism and clarity
- Strong judgment around prioritization, escalation, and capacity management
- Excellent communication and documentation skills in a fast-paced, metrics-driven environment
- High level of ownership, accountability, and service orientation
Responsibilities
- Serve as the primary Local Marketing Manager and point of contact for assigned enterprise client teams and their franchisees
- Act as a strategic advisor and performance partner to franchise owners, helping them understand results and take clear, prioritized action
- Carry the highest call volume for assigned accounts until capacity is reached
- Lead recurring coaching and performance calls focused on local marketing results, execution quality, and growth opportunities
- Analyze LOCALACT performance data, paid and organic KPIs, and location-level trends to identify gaps, risks, and upside
- Translate performance insights into clear action plans aligned to enterprise and brand goals
- Input, approve, and manage campaign changes, budget adjustments, targeting updates, and optimizations within LOCALACT
- Support franchisees in executing enterprise initiatives, promotions, and system-wide marketing programs at the local level
- Translate corporate and enterprise marketing strategy into practical, actionable local execution guidance
- Monitor account health and proactively identify performance risk, underperformance patterns, and expansion opportunities
- Coordinate with Paid Media, SEO, analytics, Strategy Directors, and Operations teams to ensure accurate data and aligned execution
- Determine when to involve Local Marketing Coordinators for education, onboarding, or overflow support
- Escalate complex, sensitive, or high-risk situations to the Local Strategy Manager when appropriate
- Review Zendesk activity tied to assigned accounts to identify themes, friction points, and early risk signals
- Document recommendations, action plans, follow-ups, and outcomes to ensure continuity and accountability
- Contribute to the ongoing improvement of LOCALACT playbooks, performance frameworks, and service standards
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