Senior Growth Marketing Manager (Direct Mail)
P
Point Digital Finance, Inc.FinTech
U.S.Full-TimeSenior
Salary125000 - 172000 USD per year
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Job Details
- Experience
- 7+ years of experience
- Required Skills
- Project ManagementSQLDigital Marketing
Requirements
- 7+ years of experience in growth or performance marketing.
- 3+ years managing prescreen direct mail programs at scale (3M+ mail pieces/month), ideally within consumer lending or financial services, required.
- Hands-on ability to write SQL queries and conduct independent performance analysis to make data-driven recommendations is desired.
- Experience authoring creative briefs and managing creative development, testing, and production workflows.
- Proven ability to partner effectively across technical and creative teams.
- Skilled at orchestrating multi-channel acquisition strategies, including direct mail, digital, email, and retargeting.
- Strong project management and communication skills with exceptional attention to detail.
- Bachelor’s degree required; advanced degree a plus.
Responsibilities
- Own and scale Point’s highest volume marketing channel: the direct-to-consumer direct mail prescreen program.
- Explore and test opportunities such as triggers, 3rd-party list buys, ITAs, etc., to scale volume efficiently.
- Independently analyze campaign performance across direct mail and digital channels to uncover insights, measure ROI, and recommend optimizations.
- Partner with Marketing Analytics and Data Science to validate prescreen criteria, audience scoring models, and forecasting.
- Analyze and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
- Author creative briefs and lead cross-functional collaboration to develop, iterate, and test new creative concepts across mail and digital channels.
- Partner with creative/content teams and external agencies to ensure messaging accuracy, compliance, and brand consistency.
- Coordinate with Data Science, Creative/Content, and Marketing Analytics teams to ensure alignment across targeting, creative, and performance measurement.
- Manage relationships with multiple agencies and vendor partners, ensuring they deliver high-quality, timely, and performance-oriented work.
- Run experiments on new creative, targeting strategies, and optimization of the mail decision to meet business growth goals while managing risk.
- Oversee complex, multi-workstream projects with strong attention to detail and clear communication across stakeholders.
- Manage budgets related to direct mail and cross-channel acquisition, ensuring efficient allocation and high ROI.
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