Marketing Operations & Execution Lead
A
Activate TalentSkincare, eCommerce
Brazil. Mexico. Colombia. Argentina. ChileFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- Proven experience
- Required Skills
- Shopify
Requirements
- Proven experience in growth marketing, creator marketing, or community-led growth
- Deep understanding of the creator economy (TikTok, Instagram, YouTube)
- Strong execution mindset
- Data-driven with experience analyzing performance metrics and ROI
- Hands-on experience using AI tools such as ChatGPT, Claude, MidJourney, or similar
- Ability to thrive in a fast-paced, ambiguous, early-stage environment
- Ownership mentality
- Experience with ShopMy, Shopify, Meta Ads Manager, Klaviyo (nice to have)
- Background in eCommerce or DTC brands (nice to have)
- Experience with offline activations, wholesale, or distribution (nice to have)
Responsibilities
- Launch campaigns rapidly across channels and iterate based on performance
- Test creative angles, messaging, and offers continuously
- Kill underperforming initiatives quickly and scale winners
- Build and scale an organic seeding program (identify, outreach, send product, track ROI)
- Develop and manage creator relationships across TikTok, Instagram, YouTube Shorts, and Pinterest
- Actively participate in content creation—not just strategy
- Launch and grow a creator community ecosystem
- Own affiliate strategy (ShopMy or similar platforms)
- Manage organic + paid creator partnerships
- Analyze performance across all channels (ads, organic, email, landing pages)
- Optimize for conversion and revenue, not vanity metrics
- Identify trends, patterns, and opportunities through data
- Build growth infrastructure (campaigns, launches, playbooks)
- Operate lean with limited resources while outperforming competitors
- Leverage AI tools to increase output and efficiency
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