Marketing Specialist (Copywriting Exp)

Argentina. El Salvador. Honduras. Ecuador. GuatemalaFull-TimeMiddle

Salary not disclosed

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Job Details

Bachelor’s degree in Marketing, Communications, Business, or related field (preferred)
2+ years of experience in digital media, social media management, or content marketing
Proficiency in SEO
Proficiency in CRM systems
Proficiency in email marketing platforms
Strong writing skills for content creation and communication
Organized, detail-oriented, and proactive in setting up strategic partnerships
Ability to manage multiple projects and meet deadlines
Proficient in both English and Spanish, spoken and written

Manage the digital media team contract and schedule in-person studio time.
Oversee reporting and ensure digital media assets are integrated into the social media calendar for timely posting.
Coordinate with the SEO team to oversee website performance and Google My Business profile.
Schedule monthly review meetings to analyze metrics like website traffic and user engagement.
Write blog posts and provide content to the SEO team for publication.
Maintain and engage with our social media accounts (Instagram, TikTok, Facebook).
Interact with followers, respond to inquiries, and repost relevant content to foster community engagement.
Develop and enhance LinkedIn profile to build a strong professional network and increase visibility.
Create lead magnets and execute drip campaigns within the CRM.
Coordinate content for email marketing initiatives to nurture leads and drive conversions.
Track lead sources and monitor client intake.
Research referral sources and schedule meetings to connect with key contacts.
Identify and research speaking and podcast opportunities.
Prepare pitches and suggest relevant events for client to participate as a speaker or panelist.

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