Senior Head of Organic Content Marketing
I
Impact ClientsOnline Education
United States, Brazil, United Kingdom, Canada, Germany, FranceFull-TimeSenior
Salary4000 - 17000 USD per month
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Job Details
- Languages
- Spanish, Mandarin
- Required Skills
- Adobe After EffectsAdobe Creative SuiteContent creationSEOEditing
Requirements
- Exceptional skill in one of the following: Cinematic videography/shooting, Elite video editing/storytelling, High-conversion copywriting/ghostwriting, Visual direction/creative strategy
- Experience leading organic growth initiatives previously
- Experience working with creators or brands with hundreds of thousands to millions of followers
- Comfortable with ownership, accountability, and pressure in a senior operator role
- Ability to travel 1-2x per month to shoot content with Richard (strongly preferred)
- Comfortable being on-location for filming (strongly preferred)
- Ability to work closely with editors, having shot footage themselves (strongly preferred)
- Strong understanding of Instagram organic growth, including viral content research, copy direction, and short-form video execution
- Proficiency in long-form retention, thumbnails, titles, watch time, and content packaging for education-based YouTube channels
- Understanding of platform-native hooks, CTA differences, formatting nuances, and audience psychology for Facebook and TikTok
- Experience with ghostwriting in a founder’s voice for written platforms like X and LinkedIn
- Ability to hire and negotiate compensation for team members
- Skill in training and developing talent
- Experience running effective meetings
- Capability to hold people accountable to output and performance
Responsibilities
- Build, scale, and lead the entire organic content ecosystem across multiple platforms (Instagram, YouTube, short-form, written)
- Conduct viral content research to identify trending content
- Write word-for-word teleprompter scripts for founder Richard Yu
- Write or approve copy direction for content
- Review and direct short-form video execution
- Work closely with Instagram copywriter and editor
- Define and monitor KPIs (retention, saves, shares, profile visits, follows, revenue impact)
- Ensure content is natively optimized for each platform
- Oversee both Instagram and YouTube channels, with channel owner and scriptwriter reporting to you
- Expand organic distribution to Facebook, TikTok, X (Twitter), and LinkedIn
- Lead hiring, training, and development of talent within the content team
- Run effective meetings and hold team members accountable for performance
- Work with agencies short-term, learn from them, then build in-house capabilities
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