Senior Product Marketing Specialist

5+ years of product marketing experience, preferably in payments software or SaaS Proven cross-functional collaboration abilities across sales, product, and marketing teams Exceptional customer centricity and engagement skills Strong writing, communication, and presentation skills Solid analytical skills to derive strategic decisions from data Proficiency in Salesforce, Marketo, Google Analytics, Pendo or Heap Strong interpersonal skills and attention to detail Independent, self-starter with a sense of urgency Strong project management skills in a fast-paced environment Bachelor’s degree in business, marketing, communications, or a related field

Own payments positioning and messaging for Service Fusion, ensuring clear articulation of value and business impact Partner with Product Management to launch new payments features and enhancements Develop an understanding of the end-to-end payments customer journey to optimize conversion and inform GTM strategy Own payments funnel reporting and insights to measure campaign effectiveness Translate payments performance data into actionable insights Create customer-facing messaging highlighting automation and operational efficiency Maintain sales enablement materials, including training resources Support content and marketing efforts to educate customers and drive activation Serve as the subject matter expert on payments buyers and users Monitor competitive landscape and market trends to update positioning