Paid Media Specialist

2-3 years of hands-on experience managing paid media campaigns in a digital marketing/acquisition role. Proven Google Ads expertise with demonstrated ability to drive measurable results and optimize for conversion efficiency. Multi-platform fluency across funnel stages. Track record of systematic A/B testing across ad text/creative, landing pages, audience segments, and bidding strategies. Analytical, curious, and adaptable.

Manage and optimize paid campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and G2. Execute A/B tests on ad creative, landing pages, audience targeting, and bidding strategies. Monitor daily performance and analyze campaigns using metrics like CAC, ROAS, and conversion rates. Explore and launch new paid channels. Collaborate cross-functionally with the Marketing team. Partner with the data team to refine existing dashboards and build new reporting views.