Principal Software Engineer, Ads

Product-centric technologist who cares deeply about user experience and evaluates technical trade-offs based on user value and business velocity. Organizational influencer with a proven track record of solving problems requiring code, people, and process changes. Understands the complexities of the ad tech ecosystem—auctions, attribution, privacy (ATT/SKAdNetwork), brand safety, and campaign management. Has a history of making the teams around them significantly better, faster, and happier.

Operate across the company, partnering with Consumer Product, Core Infrastructure, and Trust & Safety leadership to align technical roadmaps. Identify company-level problems and drive solutions that benefit the entire engineering organization. Architect systems that span the entire Reddit stack. Identify bottlenecks in how teams build software and drive systemic changes to resolve them. Serve as a beacon of engineering excellence, specifically mentoring Staff (L6) and Senior (L5) engineers. Own the end-to-end technical solution, ensuring API designs enable performant UIs and data models support future product flexibility.