Lifecycle Manager - Health & Wellness - REMOTE (PST REQUIRED)

Bachelor's degree in Marketing, Communications, Business, or a related field 3-5 years of hands-on experience developing and managing email/SMS lifecycle automated campaigns 3-5 years developing and managing loyalty and rewards programs for an e-commerce company 3-5 years managing a product review platform Strong analytical skills with experience using Google Analytics, Excel, and/or BI tools like Power BI Deep understanding of customer segmentation, personalization, and behavioral targeting Exceptional written and verbal communication skills Excellent organizational skills 1-2 years of experience managing people/team is a plus

Own the end-to-end lifecycle marketing strategy and roadmap Develop sophisticated multi-channel automation workflows Create personalized messaging sequences A/B test marketing campaigns to optimize performance Develop and execute comprehensive retention strategies Analyze customer behavior data to identify at-risk segments Create and optimize customer journey maps Design and implement strategies to drive subscription acquisition, upsells, and renewals Build, launch, and continuously optimize a comprehensive loyalty and rewards program Develop and execute a comprehensive product review acquisition strategy Establish industry benchmarks and organizational KPIs Regularly analyze and report on cohort data and revenue impact Create detailed reporting dashboards and present insights Partner with product development, paid media, customer experience, operational, and marketing teams