Develop and refine creative direction, brand messaging, and content strategy Implement content plans across social media and digital channels Write clear, engaging copy for social posts, campaigns, and digital content (B2B & B2C) Design on-brand graphics for social media, campaigns, and marketing materials Publish and manage content across social platforms Turn high-level ideas into practical creative plans, campaigns, and content calendars Lead planning and review sessions with the internal content team Review, refine, and approve content Collaborate with internal teams to support company initiatives Stay up to date with social media, branding, and digital marketing trends