Senior Paid Media Strategist (Remote Canada)
Location:Canada, United States
Languages:English
Seniority level:Senior, 3+ years
Experience:3+ years
Skills:
Google AnalyticsMicrosoft ExcelCRM
Requirements:
- 3+ years experience working at a performance/digital marketing agency.
- Experience working specifically with B2B SaaS/tech clients in an agency setting.
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others.
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance.
Responsibilities:
- Oversee and lead Paid Media accounts.
- Serve as direct support to client contacts.
- Build strategies for clients each quarter.
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads.
