Paid Media Strategist (Remote Canada)
Company:Directive Consulting
Location:Canada
Languages:English
Seniority level:Middle, 3+ years
Experience:3+ years
Skills:
SQLGoogle AnalyticsCRM
Requirements:
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
- Proficiency in using advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager)
- Strong understanding of PPC principles (keyword research, ad copywriting, bid management, campaign optimization)
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel
- Ability to drive results and measure via OCT
- Proven and measurable success with mid-market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
- Ability to organize, prioritize and manage multiple projects simultaneously
Responsibilities:
- Oversee and lead Paid Media accounts
- Serve as direct support to client contacts
- Communicate with vendors and operational partners
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Understand the value of Programmatic campaigns
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are achieved
- Execute and optimize PPC advertising campaigns across multiple platforms
