Senior Paid Media Strategist (Remote Canada)
Company:Directive Consulting
Location:Canada
Languages:English
Seniority level:Senior, 3+ years
Experience:3+ years
Skills:
Google AnalyticsA/B testingAccount ManagementCRM
Requirements:
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
- Ability to drive results and measure via OCT
- Proven and measurable success with mid-market or enterprise accounts
- A unique perspective on how to drive value for SaaS
- Ability to translate and articulate strategy and tell stories with data
- Ability to organize, prioritize and manage multiple projects simultaneously
Responsibilities:
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors or operational partners
- Drive referrals via client relationships and professional network
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Understand the value of Programmatic campaigns
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are being achieved
- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
