Product Marketing Manager

Several years in product marketing, growth marketing, or performance marketing in B2B SaaS Hands-on experience setting up and running paid ad campaigns Strong understanding of segmentation, ICP/persona design, and messaging by funnel stage Ability to write compelling ad copy and translate product features into outcomes Comfort with experimentation: hypothesis → test design → learnings → iteration Proficient with ad platforms (e.g., LinkedIn Campaign Manager, Google Ads) and analytics tooling Strong stakeholder management skills High level of English proficiency

Define and refine product positioning, value propositions, and messaging Translate product capabilities into benefit-led narratives Build and manage ad accounts and campaigns across paid channels Develop targeting strategies for paid campaigns Write ad copy and create creative briefs Own landing page messaging and conversion strategy Run A/B tests on offers, creatives, audiences, and landing pages Optimize campaigns for various goals (CPL, CAC, ROAS, pipeline, activation) Plan and execute product launches Equip Sales/CS with customer-facing messaging Define KPIs and reporting cadence Ensure conversion tracking is correct Use insights to iterate on marketing strategies