Director Product-Led Growth (San Francisco / Remote)

7+ years of experience in growth, product management, product marketing, or a related field in a B2B SaaS company with a product-led motion. 3+ years leading or heavily contributing to a PLG strategy at scale. Deep understanding of SaaS business models, product usage metrics, and funnel optimization. Strong knowledge of user onboarding, behavioral analytics, and experimentation frameworks. Hands-on experience with product analytics tools, marketing automation, and in-app messaging platforms is an advantage. Ability to work cross-functionally with technical and commercial stakeholders in a remote, international environment. Analytical thinker with excellent execution and project management skills. Comfortable operating in ambiguity and wearing multiple hats in a fast-paced scale-up. Passion for great UX and customer experience.

Define and lead product-led growth vision and roadmap for acquisition, activation, conversion, and expansion. Partner with Product, Engineering, and Marketing to optimize self-serve journeys. Build and iterate on in-product experiences, onboarding, and conversion paths. Drive cross-functional collaboration for cohesive user experience and retention. Integrate product-led and sales-led growth motions. Lead rapid A/B testing and funnel optimization initiatives. Own self-serve funnel metrics and KPIs, analyze usage patterns, and identify growth opportunities. Provide input into PLG pricing. Partner with Marketing for timely campaigns and product comms. Lead and mentor a growth squad with a test-and-learn mindset. Serve as a thought leader for PLG across the company. Champion a customer-first culture.