Senior SEO Manager

5–7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments. Track record of driving measurable growth through SEO (traffic, conversions, pipeline). Advanced proficiency in on-page, off-page, and technical SEO. Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude. Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows. Experience managing authority-building efforts and backlink acquisition. Strong analytical skills; comfortable with keyword data, content performance, and attribution. Excellent communication and collaboration skills; able to influence across technical and creative teams. Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility. Experience in creator/social media marketing space. Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics). Basic knowledge of HTML, CSS, and JavaScript.

Own Later’s full SEO strategy across technical, on-page, content, off-site, and AI search. Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth. Provide actionable insights on trends, opportunities, and performance to leadership. Lead keyword research, content gap analysis, and SERP opportunity assessments. Create and deliver SEO-driven content plans, including briefs and page structures. Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture). Manage technical SEO initiatives (site speed, Core Web Vitals, structured data, crawl/indexation). Build scalable frameworks for monitoring rankings, visibility, and performance. Drive off-page SEO efforts, including authority-building and backlink acquisition. Regularly audit and revitalize content for freshness and keyword alignment. Partner with Analytics and Data teams to ensure insights fuel revenue-focused decisions. Collaborate with Web, Content, and Creative teams for integrated campaigns. Partner with Content on SEO-driven content plans embedding E-E-A-T methodology. Partner with Web for technical SEO, site health, and on-site optimizations. Partner with Product Marketing to embed SEO into GTM motions. Mentor junior SEO contributors and establish SEO best practices. Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally. Act as the hands-on manager and subject matter expert for SEO. Balance day-to-day execution with setting strategy, frameworks, and processes. Foster a culture of testing, learning, and continuous optimization. Stay ahead of evolving SEO landscapes including AI search and voice/social search. Monitor competitors and industry leaders, identifying opportunities to differentiate Later. Share insights and evangelize SEO best practices across Marketing and Growth teams.