B2B Marketing Manager

Native in Turkish and fully proficient in English (C1/C2) 5+ years of experience in B2B marketing, with focus on lead/demand generation Proven experience developing yearly marketing plans and budget planning Deep understanding of the Turkish B2B landscape Proven ability to create compelling B2B content (blog posts, case studies) Experience planning and executing successful online and offline B2B events Prior experience building or executing formal Account-Based Marketing programs Proactive entrepreneurial spirit and appetite for continual learning Hands-on experience running LinkedIn Ads campaigns and managing B2B social media (LinkedIn) - Preferred Experience in EdTech, E-Learning, HR Software, or Well-being sector - Preferred Prior experience working at a fast-growing startup - Preferred Previous experience working in a remote & distributed team - Preferred

Own integrated B2B demand generation campaigns Manage content strategy and creation (blog posts, case studies) Plan and execute online and offline B2B events Design and implement Account-Based Marketing (ABM) strategies Manage B2B LinkedIn social media presence Monitor and report on marketing initiative performance Manage B2B marketing budget Collaborate with the Sales team