Paid Media Manager - REMOTE

Bachelor's degree or higher in a related field. 8+ years of experience in paid media or performance marketing, preferably in B2B SaaS. Proven success managing large, multi-country budgets and generating pipeline/revenue impact. Advanced experience with Google Ads, LinkedIn Campaign Manager, and other paid platforms. Strong analytical skills to interpret performance data and derive strategy. Experience with multi-touch attribution, conversion tracking, UTM frameworks, and reporting dashboards. Strong communication and stakeholder-management skills. Fluent in English; additional European languages are a plus. Familiarity with ABM approaches, intent-data platforms, and enterprise targeting strategies.

Develop and own paid media strategy across the EU aligned with targets. Plan and implement multi-channel programs (Google Ads, LinkedIn, Meta, etc.). Establish channel-mix, budget allocations, reporting structures, and optimization frameworks. Lead full-funnel campaign planning (awareness to expansion). Execute and optimize campaigns daily for key performance indicators. Lead continuous testing for conversion rate improvement. Own and forecast paid media budgets. Monitor performance using analytics and BI tools. Deliver insights, dashboards, and recommendations to leadership. Collaborate with content, creative, product marketing, RevOps, and sales teams. Manage relationships with agencies, freelancers, and vendors. Drive paid-media best practices. Ensure compliance with GDPR and EU advertising regulations. Stay updated on digital trends and platform changes in the EU market.