Research relevant topics aligned with startup, technology, and marketing audiences Translate raw ideas into structured, compelling content frameworks Maintain consistency in tone, voice, and positioning across platforms Adapt messaging to platform-specific best practices for Twitter and LinkedIn Write high-performing tweets and LinkedIn posts on a consistent cadence Develop longer-form, newsletter-style content when required Incorporate humor and personality while maintaining clarity and authority Iterate on content based on engagement and performance signals Review performance metrics to refine hooks, structure, and messaging Test different writing angles and content formats Collaborate with internal stakeholders for feedback and alignment