Marketing Campaign Manager

4+ years of experience in demand generation, growth marketing, campaign management or a related field Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting Proven track record of driving lead and pipeline growth through creative, data-driven campaigns Analytical, test-and-learn mindset with a bias for action Superb writing and communication skills Self-motivated and proactive Proven ability to work collaboratively in a fast-paced, dynamic environment

Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs Plan, launch, and scale paid search and social campaigns Identify, vet and manage advertising and content syndication opportunities Evaluate and test emerging platforms and additional channels Set up nurture programs for every stage of the funnel Partner with Sales to ensure seamless handoff and create templated sequences Create compelling copy and creative, aligning to established messaging Build and maintain campaign landing pages Develop and track a structured testing roadmap Measure, analyze, and report on campaign performance with a focus on ROI Manage day-to-day operations of campaigns from start to finish Manage agencies and outside resources to achieve goals