Autism Parenting Magazine - Head of Growth Marketing
3000 - 4500 USD per month
Company:JobRack
Location:Albania, South Africa, North Macedonia, Serbia, Bosnia and Herzegovina, Montenegro, UK, US overlap
Languages:English
Seniority level:Lead
Skills:
LeadershipData AnalysisGoogle AnalyticsCommunication SkillsAnalytical SkillsSEOMentoringWritten communicationCoachingMarketingTeam managementLead GenerationDigital MarketingCRMA/B testing
Requirements:
Proven experience growing a subscription/membership or direct-response offer. Excellent copywriting experience. Strong understanding of paid media strategy. Experience guiding and producing creative. Experience improving funnels (landing pages, email flows, onboarding/lifecycle). Comfortable running launches (summits/webinars/events/challenges). Strong analytical skills and experience using data and split testing. Excellent written and verbal communication skills. Comfort working with a remote team. Direct-response marketing growth operator. Ability to manage a PPC consultant. Ability to lead juniors by giving clear direction, templates, and feedback. Ability to build secondary channels methodically. Ability to think on your feet, outside the box, learn, and figure things out.
Responsibilities:
Drive revenue growth across all channels. Oversee PPC campaigns and manage a PPC consultant. Refine core message, ideal customer profile, and marketing creatives. Enhance email marketing strategies, copy, and delivery. Improve lead generation and subscription sales through SEO, organic social, affiliate, and offline efforts. Coach and assist the Account Manager on cold prospecting copy. Provide leadership, coaching, and mentorship to the marketing team.
