Senior Marketing Manager - Remote

6-8 years of experience in D2C, B2B2C and/or B2B marketing, preferably within the healthcare industry 1-3 years of people management experience preferred Bachelor’s degree in business, marketing, or communications, or related field Proven experience in planning and executing complex, integrated marketing campaigns across multiple channels Familiar with CRMs and marketing automation tools like HubSpot and Salesforce Experience leveraging data analytics for decision-making Ability to balance high-level strategy with hands-on execution Exceptional written communication skills Experience working with diverse teams and patient populations Comfortable navigating uncertainty and problem-solving in real time

Support member acquisition and enrollment efforts across multiple channels. Build and manage automated, multichannel marketing campaign workflows. Gain deep understanding of target Medicaid populations. Develop playbooks for community and provider outreach. Drive marketing analytics and measurement initiatives. Use data and A/B testing to improve conversion. Establish and standardize best-practice marketing processes. Ensure marketing materials comply with brand guidelines. Partner with leadership to align messaging with sales strategies. Develop compelling content for sales efforts. Lead demand generation for qualified leads. Support presence at industry events. Partner with other teams to improve workflows and member experience. Coach and mentor team members. Manage agencies/freelancers. Drive operational excellence in Marketing.