Senior SEO Growth Lead

10+ years in SEO with a strong record of measurable wins across multiple sites or industries. Experience in agency and independent consulting or freelancing. Strong grasp of technical SEO and ability to communicate clearly with developers. Advanced capability in keyword research, intent modeling, content strategy, and internal linking systems. High-level competency with modern tooling, including Ahrefs and comparable platforms (plus crawling, analytics, and log or performance tools). Comfort designing experiments and making decisions based on evidence. Excellent written communication. Strong moral compass and mature judgment under pressure. Clear commitment to sustainable growth practices and platform compliance. Ability to say no to risky tactics, even when results are tempting. Deep curiosity and a habit of learning daily. A builder mentality: you ship, measure, iterate, and document. Independent problem solver who also collaborates well with leadership, marketing, engineering, and content.

Own the organic search roadmap across site architecture, technical health, content systems, internal linking, and authority. Translate business priorities into keyword and topic portfolios. Build scalable processes so SEO is embedded into product and content workflows. Audit and improve crawlability, indexation, rendering, and site speed. Partner with engineering to ship fixes and prevent regressions. Implement and validate structured data. Create repeatable on-page standards for titles, headings, intent matching, and content quality. Drive internal linking strategy. Improve content refresh systems. Engage and manage vendors for legitimate tactics like digital PR and partnerships. Evaluate all promotion tactics through a brand safety and compliance lens. Identify opportunities on external platforms and ecosystems. Continuously monitor competitors to find gaps, patterns, and advantages. Run a consistent test program: hypotheses, test design, success metrics, QA, post-mortems, and documentation. Build reporting that ties SEO work to leads, revenue, or other core outcomes. Track how discovery is changing across AI answers and assistants. Adapt content and technical strategy to improve machine understanding and brand presence in AI-influenced journeys. Test new formats and information architecture that improve retrieval and trust.