Marketing Lead AI Products - Africa

Proven experience in AI or deep-tech marketing Strong writing portfolio (blogs, PR, technical content) Deep understanding of Web3 (smart contracts, LLMs, APIs/SDKs, AI agents) Strategic thinker with ability to drive adoption Experience working with cross-functional teams in a fast-paced environment Technically curious and able to explain new technologies Creative storyteller Comfortable shifting between strategy and hands-on execution Familiarity with SEO and content optimization tools (preferred) Experience with paid ads campaigns (preferred) Familiarity with email marketing workflows (preferred) Understanding of open-source ecosystems and community growth models (preferred)

Write and publish technical and product-driven content (blog posts, product updates, use cases, tutorials, social media) Develop and execute marketing strategies for AI & developer products Support API/SDK adoption through campaigns for developers and ecosystem partners Contribute to positioning and messaging for new product launches Collaborate with product and developer relations teams to translate features into marketing materials Lead campaigns to attract developers, integrations, and ecosystem partnerships Own PR pipeline for AI and dev tools: draft press releases, coordinate with agencies, pitch to media Write and promote thought leadership content Optimize blog and site content for SEO Work closely with product, engineering, and growth teams for alignment Provide marketing insights during product planning