Senior Paid Social Executive

2 to 3 years experience running Meta and TikTok ads for DTC e-commerce brands Strong understanding of paid social economics including CAC, MER, eROAS and NC ROAS Experience managing budgets of £1,000 to £2,000 per day across multiple accounts Strong grasp of creative performance analysis and structured testing methodologies Confident operating within Shopify ecosystems Clear, confident communicator capable of leading client calls and presenting performance Highly organised, with the ability to manage multiple accounts with precision

Own and scale paid social accounts across Meta and TikTok for DTC e-commerce brands Develop and execute growth strategies aligned to commercial objectives Lead structured creative testing in collaboration with Creative Strategists Analyze performance using metrics including CAC, MER, eROAS and NC ROAS Manage budgets ranging from £1,000 to £2,000 per day across multiple accounts Forecast performance, manage budget pacing and support scaling decisions Lead client calls, present performance insights and recommend clear actions Translate platform updates and market changes into competitive advantage Operate as a strategic partner to clients