Senior Data Analyst - Marketing (f/m/x) - remote

Bachelor’s degree in Statistics, Economics, Science or a related field Minimum of 7 years of experience in marketing analytics or business intelligence Strong proficiency in analytics and BI tools (e.g., GA4, Looker, SQL) Experience with adtech platforms and marketing measurement techniques (e.g., MMM, multi-touch attribution) Expertise in tracking tools such as Google Tag Manager (GTM) and server-to-server (S2S) tracking Excellent analytical and problem-solving skills Strong communication and presentation skills Demonstrated ability to lead and mentor junior analysts

Ad-hoc analysis of requests from marketing department Work closely with marketing teams to gather requirements and deliver BI solutions Lead the development and execution of marketing measurement initiatives (e.g., MMM, Multitouch attribution, Experiments) Develop, implement, and manage tracking mechanisms for marketing campaigns Collaborate with AdTech partners for accurate data collection Experiment with innovative approaches such as AI-driven tools