Senior Financial Analyst, D2C

4+ years of financial analysis and budgeting experience, including revenue and cash planning within D2C. Excellent analytical and financial modeling skills, with strong attention to detail and organizational abilities. Deep understanding of financial principles, including bookings, revenue and cash flow forecasting Experience in subscription modeling. Strong written and oral communication skills with experience in presenting to senior management with confidence, conviction, and credibility. A self-starter who demonstrates initiative in shaping financial insights and improving forecasting frameworks across the business. Willingness to roll up your sleeves and dig into the weeds to problem solve.

Independently maintain and evolve forecasting models that connect bookings, revenue recognition, and collections across D2C. Collaborate with cross-functional partners, Accounting, and FP&A to support budgeting, business updates, and re-forecasting cycles. Perform monthly variance analysis for revenue, bookings, and cash flow—translating findings into executive-ready narratives that highlight risks, performance drivers, and strategic recommendations. Improve data accuracy, processes, and workflows to streamline forecasting and reporting. Drive strategic insights and operational alignment between Finance and business partners, enabling data-driven decision-making across the organization. Maintain and evolve subscription model that supports revenue forecasting, scenario planning, and the annual planning process. Build and automate recurring dashboards covering key metrics such as bookings, subscriptions, lifetime value (LTV), customer acquisition cost (CAC), churn, and other performance indicators. Support pricing decisions, promotional analysis, experiment evaluation, and investment prioritization.