Programmatic Manager

5+ years of hands-on experience in programmatic advertising and display media, preferably within an agency environment. Demonstrated expertise in programmatic ecosystem fundamentals, including RTB, DSPs, ad networks, attribution models, and related technologies. Strong passion for analytical problem solving and creative innovation. Experience planning and managing campaigns across diverse geographies such as APAC, US, and UK. Excellent numerical and analytical skills, with advanced proficiency in Excel. Exceptional business writing skills and the ability to produce high-quality documentation and presentations. Methodical and structured approach to work, with strong organizational skills. Outstanding interpersonal and communication skills.

Lead programmatic campaign setup, optimization and execution across RTB and DSP platforms. Develop insightful performance reporting and analysis. Collaborate with Client Servicing and Business Development teams to design programmatic solutions. Maintain proactive client communication via email, online meetings, and in-person interactions. Partner cross-functionally to build integrated digital advertising strategies. Interpret attribution models, third-party analytics, and multi-touch performance data. Influence deal economics, media allocation, and budget investment decisions. Mentor and support junior team members. Manage relationships with key technology partners. Prepare and deliver weekly reports, QBRs, and strategic insights.