Senior Programmatic Campaign Manager

4+ years of directly related experience in programmatic advertising. Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies. Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more. Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns. Good understanding of programmatic measurement and attribution methodologies. Experience collaborating with cross-functional teams. Strong communication and presentation skills. Ability to build and maintain strong relationships with programmatic partners. Proactive and results-oriented approach, with a passion for innovation and continuous improvement. Experience with various programmatic platforms and technologies.

Executing programmatic strategies, aligning with campaign objectives and KPIs. Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting. Staying up-to-date with the latest programmatic trends, technologies, and best practices. Contributing to the evaluation of programmatic technology partners. Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI. Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts. Building and maintaining strong relationships with key programmatic partners. Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance. Contributing to the development of strategic recommendations and performance reports. Managing campaign budgets effectively, ensuring optimal allocation of resources. Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization. Troubleshooting and resolving programmatic issues.