Trade Promotion Manager

8+ years of experience in Trade Promotion Management, Revenue Growth Management, Commercial Planning, or related CPG roles Experience owning or implementing TPM platforms (Anaplan, SAP TPM, UpClear, Blacksmith, etc.) strongly preferred Strong understanding of trade accruals, checkbook management, and promo governance Strong analytical foundation; comfort interpreting trade and promo data Proficiency in Excel required Experience with Tableau / Power BI a plus Experience with syndicated data (Nielsen, Circana, SPINS, Numerator) preferred Highly organized, detail-oriented, and process-driven Strong communicator with cross-functional influence

Lead implementation and ownership of OLIPOP’s Trade Promotion Management (TPM) platform (Anaplan) Establish and govern promo workflows, approval processes, and system standards Own trade accrual logic, checkbook maintenance, and actuals vs. plan visibility Serve as the single source of truth for promo planning, trade investment, and promotional execution data Govern the promotional calendar and ensure consistency across channels and customers Build clean, repeatable planning processes and disciplined promo governance Lead post-event promotion analysis, including lift, ROI, efficiency, and incrementality Synthesize TPM actuals with promotional performance data to identify optimization opportunities Translate post-event learnings into actionable recommendations for future promo planning and trade investment Establish repeatable post-event review standards, templates, and scorecards Act as a thought partner to the Director of RGM by providing analysis and recommendations on promotional effectiveness Partner with Sales to support disciplined promo planning and execution Collaborate with Finance on trade investment guardrails, accruals, and forecasting Work with Commercial Planning and Category teams to align promo plans with pricing and brand strategy Support TPM training and adoption across Commercial teams