Director Product-Led Growth (New York City / Remote)

7+ years of experience in growth, product management, product marketing, or a related field in a B2B SaaS company with a product-led motion. 3+ years leading or heavily contributing to a PLG strategy at scale. Deep understanding of SaaS business models, product usage metrics, and funnel optimization. Strong knowledge of user onboarding, behavioral analytics, and experimentation frameworks. Hands-on experience with product analytics tools, marketing automation, and in-app messaging platforms is an advantage. Ability to work cross-functionally with technical and commercial stakeholders in a remote, international environment. Analytical thinker with excellent execution and project management skills. Comfortable operating in ambiguity and wearing multiple hats in a fast-paced scale-up. Passion for great UX and customer experience.

Define and lead PLG vision and roadmap for user acquisition, activation, conversion, and expansion. Partner with Product, Engineering, and Marketing to develop and optimize self-serve journeys. Build and iterate on in-product experiences, onboarding flows, and conversion paths. Drive cross-functional collaboration to ensure cohesive user experience and retention. Integrate product-led and sales-led growth motions for structural upgrades. Scale a culture of experimentation and data-informed decision-making. Ensure PLG revenue stream operations meet best-in-class business standards. Own self-serve funnel metrics and KPIs, analyzing usage patterns and drop-offs. Provide input into PLG pricing. Partner with Marketing for timely and personalized campaigns. Assess market, user feedback, and behavioral data for growth opportunities. Lead and mentor a growth squad with a test-and-learn mindset. Serve as a thought leader for PLG across the company. Champion a customer-first culture. Collaborate with Sales and Customer Success for strong handoffs.