Marketing - SEO Specialist (USA)

3+ years of proven experience in SEO strategy and hands-on technical SEO. Strong knowledge of HTML, CSS, JavaScript, and CMS platforms. Expertise with GA4, Search Console, SEMrush, Ahrefs, Screaming Frog, or similar tools. Understanding of Core Web Vitals, mobile-first indexing, and page experience metrics. Familiarity with schema markup, JSON-LD, sitemaps, and robots.txt management. Excellent analytical, organizational, and communication skills. Ability to work independently and collaborate across teams.

Develop and execute on-page, off-page, and technical SEO strategies. Conduct keyword research, competitive analysis, and content gap assessments. Optimize metadata, internal linking, headers, and site architecture. Improve website performance, page speed, and Core Web Vitals. Implement structured data and schema markup. Manage robots.txt, XML sitemaps, and canonical tags. Fix crawl errors, indexation issues, and broken pages. Work directly with HTML, CSS, JavaScript, and CMS platforms. Manage link-building initiatives and domain authority growth. Monitor backlink health and disavow toxic links. Create SEO dashboards and reports using GA4, Search Console, SEMrush, etc. Track ranking performance, CTR, impressions, and organic conversions. Deliver data-based recommendations. Collaborate with content creators, developers, and marketing teams. Provide guidance for content strategy based on keyword research.