Guide all fashion coverage, including clothing, footwear, jewelry, accessories, and other style topics. Plan the editorial calendar for the fashion section in collaboration with the deputy editor, strategy team, and editorial leadership. Assign, write, and edit fashion content based on data, trends, seasonality, and KPIs. Conduct research, product testing, and expert interviews to inform content. Ideate and execute off-platform content for social, newsletter, and video channels. Leverage tools like Google Keywords, SEMrush, and Looker for content planning and performance tracking. Participate in sales event coverage, including working some holiday weekends.