Director, Site Analytics and Experimentation (Remote)

10+ years of progressive experience in digital product, web analytics, or data science leadership for a B2B/B2C technology, e-commerce, or marketplace company. Proven experience leading, mentoring, and scaling a team that includes both product analysts and data scientists. Deep expertise in applying AI/ML techniques to solve business problems. Expert-level familiarity with the modern data stack: SQL, Python/R, cloud data warehouses (Snowflake), and advanced product experimentation tools (Eppo, Optimizely, LaunchDarkly). Mastery of core analytics platforms: Google Analytics (GA4), Amplitude, Adobe Analytics, DataDog, and qualitative tools (FullStory, Hotjar). Exceptional critical thinking, with a deep understanding of advanced funnel analysis, causal inference, A/B testing methodologies, and behavioral diagnostics. Demonstrated ability to influence product and business strategy by communicating complex technical findings and data science concepts clearly to executives and cross-functional partners. Experience in defining site experience KPIs, event instrumentation requirements, and running high-impact Conversion Rate Optimization or web experiment roadmaps.

Own end-to-end site analytics and performance trends. Design and execute advanced statistical models and analyses. Oversee and interpret A/B/n test results. Establish and maintain the data governance framework for web analytics and behavioral data. Lead executive-level metric and trend reviews. Influence the technical roadmap for data tooling. Lead and develop a team of Analysts and Data Scientists. Drive the integration of AI/ML to enhance site personalization and predictive capabilities.