Paid Media Specialist

Bachelor's degree in Marketing, Communications, Digital Marketing or related field. 1 to 3 years of experience in digital marketing, paid media, demand generation, or a related role. Hands-on experience with 6sense or another ABM intent platform is required. Foundational knowledge of paid search and paid social platforms such as Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager. Ability to interpret performance metrics, dashboards, and campaign data. Strong organizational skills, attention to detail, and willingness to learn quickly. Clear written and verbal communication skills and a collaborative mindset. Experience with marketing automation or CRM tools such as Marketo, HubSpot, or Salesforce is a plus.

Support daily management of paid search, display, social, and retargeting campaigns. Assist in building ad copy, creative briefs, landing pages, and A/B tests. Monitor dashboards and help pull reporting to track spend and key metrics. Analyze campaign data to identify trends and opportunities for optimization. Partner with content and product marketing to align messaging. Activate audience segments, intent signals, and target account lists within 6sense. Optimize digital campaigns to reach in-market accounts using 6sense intent. Monitor ABM engagement and share insights. Work closely with Product Marketing, SDR, Sales, and Field Marketing. Partner with Marketing Operations to maintain accurate tagging and tracking. Support integrated campaigns. Help manage budgets, pacing, and invoice tracking. Ensure all campaigns follow brand, compliance, and audience-targeting standards. Support experiments, competitive research, and new-channel testing.