Own and scale SEA channels for continuous growth through hands-on campaign execution, optimization, and strategic development. Contribute to new market launches, including feed setup, campaign architecture, and initial testing frameworks. Analyze performance across multiple data sources to make data-driven decisions. Ensure operational excellence, including quality checks and debugging issues. Champion automation and experimentation, leveraging scripts and automated rules. Present performance insights to leadership and influence strategic decisions. Identify opportunities for growth by deep-diving into search intent and competitor activity. Collaborate cross-functionally with other teams for campaign improvements.