Propose, design, and manage A/B and multivariate tests Analyze performance and customer behavior using tools like StatSig, GA4, and heatmaps Translate insights into actionable site updates and best practices Own the website roadmap - scoping, prioritizing, and managing rollouts Partner with development to manage Agile sprints Support Shinesty’s migration from headless to Shopify Plus Maintain clear documentation and communication across teams Lead digital readiness for product and campaign launches Coordinate with Creative, Marketing, and Merchandising on launch timelines Identify opportunities to improve product development lifecycle and QA processes Own site performance metrics including conversion rate, bounce rate, AOV, and page speed Build and maintain dashboards to track trends and identify improvement opportunities Present findings to leadership and recommend data-backed actions Manage Shinesty’s ecommerce tech stack: Shopify Plus, Searchspring, StatSig, Klaviyo, GA4, and related tools Evaluate new integrations and technologies Streamline operational processes between teams