Lead ideation and end-to-end delivery of high-impact commercial content across formats. Set, uphold, and continuously raise commercial content standards. Translate forward-thinking industry insight into distinctive, strategically grounded content. Own major client briefs—developing original concepts, shaping narratives, and guiding projects. Contribute to RFPs and large proposals with compelling, feasible, insight-backed creative strategies. Pitch and present impactful ideas confidently to senior stakeholders and clients. Audit editorial quality and workflows, identifying gaps and implementing improvements. Partner cross-functionally with content, sales, and adjacent teams.