Junior Social Media Specialist (Focus: Paid Media)

Completed degree with focus on Marketing and/or Communication, or equivalent education/training. First experience in Paid Social Media Marketing and campaign implementation across different funnel stages. Familiarity with ads on platforms like Meta, TikTok, Pinterest, Snapchat, LinkedIn, and Xing. Experience with campaign tools such as Meta Business Manager, LinkedIn, and Google Analytics. Experience in creating and delivering presentations. Strong understanding of marketing and tracking concepts, with an affinity for numbers and analytical thinking. Native-level German and fluent business English.

Planning, creation, and execution of social media campaigns (focused paid, potentially some organic) on all current and future platforms. Campaign management along the customer journey, including upper, mid, and lower-funnel measures. Continuous performance monitoring, quality assurance of campaigns and ads, and optimization. Direct client interaction, consultation on current and future campaigns, and acting as a sparring partner on social media topics. Creative content creation for organic channels. Collaboration with internal and external stakeholders. Participation in new client acquisition pitches as a channel expert for social media.