Product Marketing Manager

Posted 24 days agoViewed
CanadaFull-TimeFintech, Bitcoin
Company:Shakepay
Location:Canada
Languages:English
Seniority level:Manager, 5+ years
Experience:5+ years
Skills:
Project ManagementData AnalysisProduct ManagementGoogle AnalyticsCross-functional Team LeadershipStrategyContent creationMarketingMarket ResearchCustomer support
Requirements:
5+ years of full-time experience in Marketing or related fields. Copywriting experience in different forms of content. Experience developing insights-driven consumer go-to-market strategies. Proven track record of managing successful consumer-facing product launches. Collaborative work experience across Product, Design, Lifecycle Marketing, Policy, and Communications teams. Extensive project management experience.
Responsibilities:
Structure go-to-market strategies and cross-functional working models. Influence and shape product strategies, positioning, and narratives. Develop and execute integrated go-to-market strategies. Develop lifecycle marketing practices across email, in-app, and push. Maintain market insights through industry research and customer feedback. Present marketing strategies and plans to executives and cross-functional teams.
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