Create scalable initiatives to improve user and merchant acquisition, activation, and retention Develop clear PRDs for the Engineering team Collaborate effectively with the Design team Propose and execute tests in physical points of sale and operational processes Measure conversion funnel steps and use data to iterate experiments Optimize communication mix (WhatsApp, SMS, Email, Push) for user contact, reactivation, and recovery Iterate on copy, sending timing, and segmentation Analyze MVP results with data to decide project roadmap inclusion Analyze project impact for stakeholders and management