10+ years of experience in Sales Operations or Revenue Operations within a SaaS or technology organization. Deep hands-on expertise with Salesforce, including workflow automation, reporting, dashboards, forecasting tools, data schema, and governance. Strong experience managing or partnering with Marketing Operations, particularly around multi-touch attribution, campaign tracking, and lead lifecycle management. Advanced proficiency in pipeline analysis, forecasting models, capacity planning, and sales performance metrics. Strong understanding of SaaS metrics, including pipeline coverage, ARR/MRR, win rate, velocity, CAC, and MQL to SQL to Opportunity conversion rates. Hands-on experience with marketing automation systems such as HubSpot, Marketo, or Pardot, including CRM integrations, other internet tools (ideally Clay), and sales engagement platforms such as Salesloft, Apollo, or Outreach, with proven ownership of platform management. Comfort with data tools such as Snowflake, Looker, Tableau, Power BI, or other BI/analytics systems. Proven ability to diagnose GTM bottlenecks and implement scalable process improvements in a fast-paced, remote-first environment. Experience leading or mentoring a Sales Ops/RevOps team, setting priorities, and balancing tactical support with strategic initiatives. Strong SQL or data manipulation skills (nice-to-have but highly preferred).