Growth Lead, Digital

A minimum of five years of experience in growth marketing with a focus on digital-first GTM Proven ability to analyze and derive insights from a variety of data sources to measure effectiveness and performance of GTM motions and campaigns Highly effective communicator and cross-functional collaborator to drive strategic alignment and execution toward business goals Expertise in global growth marketing Experience selling to SMB

Design, operationalize, and maintain customer journeys for the SMB segment. Define success metrics and PQL signals for each journey step. Partner with RevOps for tracking and measurement frameworks. Develop global growth strategy aligned with Product-led Growth and Sales. Lead planning, execution, and optimization of growth initiatives. Partner cross-functionally to remove roadblocks in the GTM motion. Drive upgrades to higher revenue packages with the SMB AE team. Direct ownership of marketing campaign planning, execution, and outcomes. Run, measure, and optimize campaigns for conversion, activation, and upgrade performance. Collaborate with Product Marketing and Product on messaging and targeting. Measure full funnel performance and adjust execution to meet revenue goals. Use data and learnings to inform strategic adjustments. Utilize analytics to prioritize growth initiatives and measure campaign effectiveness. Work closely with VP/GM for alignment between Growth efforts and business objectives. Provide regular updates on progress, metrics, insights, and recommendations. Communicate with leaders across Revenue and other departments for GTM alignment.